Say goodbye to the stars and flag and say hello to a little red square.
The state of Tennessee is about to get a new logo, and it’s come at quite a cost.
The Channel 4 I-Team has uncovered what it looks like and what it cost. Some are already questioning whether it was money well spent.
“This is something a fifth-grader could easily produce on his or her computer at home,” said Chris Butler, with watchdog.org.
The state paid $46,000 to Nashville advertising and marketing company GS&F to design the new logo.
Gov. Bill Haslam’s office confirmed the logo will replace several others. A spokesman said part of the reason it was necessary was to give the state a unified look.
In time, state officials said the logo will be on all signage and letterheads.
Butler said he wonders how much more it will cost to do that and if it’s necessary. (continue reading)