A Nashville startup called Music City Mise wants a bite of the young, but growing, meal delivery industry.
Thanks to companies like Plated and Blue Apron (the latter of which was just valued at $2 billion), a growing number of Americans are unpacking boxes, not grocery bags, and cooking homemade meals from pre-measured, pre-packaged ingredients shipped straight to their doors.
While those companies have raised hundreds of millions in venture capital to scale their delivery nationally, Music City Mise has focused on locally sourced ingredients and local delivery, which founder Libby Sibley hopes will differentiate the company.
As Sibley explained it, she wants to fill a space not serviced by national meal-kit delivery services or local community supported agriculture (CSA) boxes.
“I saw what Plated was doing and I saw what CSAs were doing on the local level, and I wanted to blend the two,” she said. “I wanted to put a more practical spin on it so people aren’t throwing out 60 percent of their CSA box.”
Sibley, who has formal culinary school training, launched Music City Mise in February, after graduating from the Nashvile Entrepreneur Center’s Pre-Flight program in December 2014.
The company name derives from the French term (continue reading)